Promotional Budget-Magic knife Essay Example | Topics and Well Written Essays - 500 words

Promotional Budget-Magic knife - Essay Example The heat produced, therefore, has the capability of melting butter in seconds during when it is spread on the bread slices. This makes it easy and simple for butter application process to occur. The knife can also cut ice cream cakes, cupcakes and many others, very simply and in a very easy and efficient way. It makes the cutting process simple and very easy to occur. Being a new product in the market, I will be faced with the challenge of ensuring that the product and its brand penetrate the market and gain popularity among consumers. The only way to do this will be through carrying out promotional services to ensure that the information about the knife and its capabilities and workability is spread to the targeted audiences. The major promotional services or strategies will include the use of radios, television, roadshows, online advertising, print advertising, trade shows, publications, and catalogues and brochures. The choice of the right promotional channel will depend on the prevalence of the targeted audience in that channel. Knives are used by every family households, but it becomes the responsibility of the parents, more so, mothers to purchase them. However, restaurants, butcheries, ice cream parlors, fruit parlors, and food courts also use the knives a great deal. The above chosen media for promotional services will, therefore, be appropriate as they are all accessible to the targeted groups mentioned. However, allocation of funds in the promotional budget will depend on the extent of promotional services in that particular medium as well as the effectiveness of advertising in such a medium (Bizmove, 2013). The promotional budget will be considered to be 23% of the total sales realized. However, as the sales increase due to more awareness creation by advertising, the budget will be increasing. It will, therefore, mean that, if more sales are realized, there will be more investment in

The Downside of Internet Consumption among Children Research Paper

The Downside of Internet Consumption among Children - Research Paper Example Nowadays, the present generation would rather spend several hours using the computer than watching TV (Pavlik 267). This merely implies that whatever they want might just be acquired in an instant as almost everything is possible in just a matter of seconds. It is imperative to note, however, that the effects and the various influences of the rampant application of the internet among the youth may eventually create both constructive and detrimental impact on their development. Although the internet serves to be favorable and beneficial most of the time, its detrimental effects outweigh its advantages in most cases. Moreover, Cheon significantly notes â€Å"children’s exposure to negative internet content relates to the social context of internet usage†, where the family plays a significant part on their susceptibility to some unpleasant subject matter which can be easily accessed over the internet (3). Worst of all, children are always prone to suffer almost all sorts o f health-related issues even at their very young age, and might as well become more indolent and insensible because of too much reliability and addiction on the advances of technology. The main essence of this essay seeks to point out those children less than 12 years old should not yet be introduced to the cyber world. Furthermore, it seeks to highlight the disadvantages of the internet to children as evidenced by their inappropriate exposure to the media. II. Internet Definition, Origin, and History The Internet is precisely the most profitable contribution and seemingly the best application to the usage of computers in this era of technological development. It mainly refers to the â€Å"interconnection of networks,† which permits other computers to communicate and transfer data through a system of multiple devices (Goel 196). The availability of information becomes more exclusive as the internet offers different services in just a matter of seconds. Although the internet c ontinues to exist in this highly advanced and complicated society, not everyone knows where and how it started. Goel notes that computer networking originated at the US Department of Defense Advanced Research Projects Agency (DARPA) where it established the ARPANET in the 1970s that eventually developed the foundations of â€Å"internetworking† (197). Consequently, the stages that accompany the progress of the internet certainly made a quantum leap that made communication and interaction go across the borders of wireless connectivity. Purpose The frequent use of the internet severely revolutionized the current trend in the information technology (IT) industry where it created a much more complex and structured function in the delivery of the service it provides to its users. Hock argued that originally, the primary reason for the invention of the internet was plainly to design â€Å"a communications channel† which grants the comfort of data transmission where resources are readily available to the other users (2). In an academic research, conducted by the Advanced Research Projects Agency Network (ARPANET), the internet simply evolved to make what used to be complicated and difficult become more convenient and satisfactory. In this Information Age, the internet apparently does not only serve to make communication favorable to most, but it too has gone a long way to exceed limitations. Demographics of Users The massive application of the intern